IDF 2013 revolved around the idea that Design Matters, by highlighting the omnipresence of design in everyday life and its omniscience across print, video, web and space. The focus was on the way in which design decisions add, subtract, divide and multiply, eventually shaping the final message. The visual language that resulted culminated into a colourful and conversational showcase of the host city, Mumbai, and its relationship with design.
The two-day forum that had Thomas Heatherwick as the keynote speaker, was well-attended by over 1,300 delegates from India and abroad. The Design Week that preceded it showcased cutting edge exhibitions, workshops and curated events that had over 10,000 visitors, not only from Mumbai but surrounding cities as well.
The forum, held over the weekend at Mumbai’s NCPA auditorium, had more than 50 speakers across different design disciplines speaking about the way Design Matters to everyday life, including the likes of Anouska Hempel, Renny Raymakers, Nipa Doshi, Subodh Gupta and Rahul Mehrotra. The event also included workshops, which had 200 delegates pre-registered as participants and informal talks by Thomas Heatherwick, Asif Khan, Dror Benshetrit and Oscar Zieta.
The forum attracted a cross-section of enthusiasts, from prominent business and corporate houses to designers, architects, high-net-worth individuals and students.